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As Milan gets ready for the Winter Games, MAX&Co. is already prepared.
Ready to warm up the winter ahead and to unveil an exclusive collaboration in preview.

THE CONCEPT

SNAP. PACK. DEPLOY. is the new FW26 &Co.LLABORATION with RÆBURN: a collection that speaks to lightness and performance, versatility and a ready-for-anything attitude. A way of thinking about the wardrobe as a set of possibilities, designed to move, adapt and evolve.
This is not yet the moment to buy, but it is the moment to discover. This preview anticipates the rhythm, attitude and energy of the next MAX&Co. winter.

SNAP. PACK. DEPLOY. will be available from September 2026 in store and online.

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THE COLLECTION

The collection plays with bold volumes and lightness, alternating padded outerwear in mini and maxi lengths, designed for everyday movement, with colourful, fun knitwear that brings an unexpected pop of colour to the winter wardrobe. Technical, performance fabrics are mixed with warmer, more enveloping materials, resulting in a versatile, urban and cool proposal.
This FW26 preview is an invitation to step into the MAX&Co. universe ahead of time, to capture its spirit and imagine the winter to come before it truly begins. Because being ready doesn’t mean arriving first — it means breaking the rules and beating everyone to it.

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BIOGRAPHY

London-based RÆBURN is a collaborative, regenerative design studio where daily design meets responsible production.
RÆBURN was established in 2009 by Christopher Ræburn, a graduate of London’s prestigious Royal College of Art (MA | Womenswear 2006).
Christopher’s work is characterised by an ever-present curiosity, resourcefulness and skill; traits that have matured and emboldened with time, helping to define a brand that realises innovation with an unusual balance of high concept, accessibility and wearability.
RÆBURN has been a pathfinder for new systems thinking in fashion and responsible design. As a regenerative design studio, RÆBURN’s mission is to continue as a catalyst for change and as a collaborator, bring together expertise, innovation and communities to co-create solutions.

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